Privacy policy
PRIVACY POLICY
Last updated: 6 October 2026
This Privacy Policy describes how Light By Larry (“Light By Larry”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit lightbylarry.com (the “Site”), use our services, make a purchase, communicate with us, or otherwise interact with us (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.
Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge the practices described in this Privacy Policy.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.
When we make changes, we will publish the revised Privacy Policy on the Site and update the “Last updated” date. We will take any additional steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide our Services, we collect personal information about you from a variety of sources as described below.
The information we collect and how we use it depends on how you interact with us.
We may use personal information to:
- process and fulfil orders;
- manufacture and customise products according to your order requirements;
- communicate with you about your order;
- send photographs, proofs or other information relating to your completed or proposed product;
- record order approvals, requested corrections and other communications relating to your order;
- provide customer support;
- process payments;
- arrange shipping and delivery;
- provide order and tracking updates;
- manage returns, replacements, refunds, warranty claims or other order-related matters;
- operate and improve our Site and Services;
- send marketing communications where permitted;
- detect and prevent fraud or misuse;
- comply with legal obligations; and
- protect our rights and the rights of our customers and others.
PERSONAL INFORMATION WE COLLECT
The types of personal information we collect depend on how you interact with our Site and Services.
“Personal information” means information about an identifiable individual or information that can reasonably be associated with an individual.
Information You Provide Directly to Us
Information you provide directly to us may include:
- contact details, including your name, address, phone number and email address;
- order information, including your billing address, shipping address, products ordered, payment confirmation and contact details;
- account information, including information used to create and secure your account;
- customer support information, including information you provide when communicating with us;
- custom-order information, including text, artwork, logos, images, specifications, measurements, design preferences or other materials you provide for the manufacture of your product;
- order approval information, including responses to design proofs, completed-product photographs, requested corrections or approval for dispatch; and
- other information you voluntarily provide to us.
Some features of our Services require certain information to function. You may choose not to provide this information, but doing so may prevent us from providing certain Services or fulfilling your order.
INFORMATION WE COLLECT ABOUT YOUR USE OF OUR SITE
We may automatically collect certain information about your interaction with our Services (“Usage Data”).
We may use cookies, pixels and similar technologies (“Cookies”) for this purpose.
Usage Data may include information about how you access and use our Site, including:
- device information;
- browser information;
- network connection information;
- IP address;
- pages viewed;
- interactions with our Site; and
- other technical information relating to your use of the Services.
INFORMATION WE OBTAIN FROM THIRD PARTIES
We may receive personal information from third parties that help us operate our business and provide our Services.
These may include:
- Shopify, which powers our online store;
- payment processors;
- manufacturing and fulfilment partners;
- shipping and courier providers;
- analytics providers;
- marketing and advertising providers;
- customer support and communications providers; and
- other technology and service providers.
Payment processors may collect information such as payment card details, billing information or other payment information necessary to process your transaction.
When you visit our Site, interact with advertisements, or open or click communications we send you, we or third parties we work with may collect certain information using technologies such as cookies, pixels, web beacons and similar technologies.
Information we receive from third parties will be handled in accordance with this Privacy Policy and applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Providing Products and Services
We use your personal information to provide our Services and fulfil our obligations to you.
This may include processing payments, manufacturing your product, fulfilling orders, communicating about your order, sending order notifications, sending photographs or proofs of your product, recording your approval or requested corrections, arranging shipping, providing tracking information, managing your account, providing customer support and handling returns, replacements, refunds, warranty claims or other order-related matters.
For custom products, information, artwork, designs or specifications you provide may be shared with our manufacturing or fulfilment partners where reasonably necessary to produce and fulfil your order.
Pre-Ship Product Approval
For orders covered by The Larry Pre-Ship Guarantee, we may use your contact and order information to send you a photograph of your completed sign before dispatch and communicate with you about any issue, correction or approval relating to that sign.
We may retain records of the photograph, your response, any requested correction and your approval for dispatch as part of our order and customer-service records.
These records may be used to fulfil your order, provide customer support, administer The Larry Pre-Ship Guarantee, resolve disputes, prevent fraud and establish what was communicated or approved in connection with an order.
Marketing and Advertising
Where permitted by applicable law, we may use your personal information to send marketing, advertising and promotional communications, including by email or other communication channels.
We may also use information about interactions with our Site to better understand our customers and improve or personalise our marketing and advertising.
You may opt out of promotional emails at any time using the unsubscribe link included in those emails.
Security and Fraud Prevention
We may use personal information to detect, investigate and respond to suspected fraudulent, illegal or malicious activity and to protect our customers, business, Site and Services.
If you have an account with us, you are responsible for keeping your login credentials secure.
If you believe your account has been compromised, please contact us.
Customer Communication and Service Improvement
We use personal information to communicate with you, respond to enquiries, provide customer support and improve our products, Site and Services.
COOKIES
Like many websites, we use Cookies and similar technologies.
Cookies may be used to:
- operate essential website functionality;
- remember your actions and preferences;
- understand how visitors use our Site;
- analyse website performance;
- improve our Services; and
- support marketing and advertising where permitted.
Our ecommerce platform, Shopify, also uses Cookies in connection with the operation of our store.
Most browsers accept Cookies automatically, but you can generally adjust your browser settings to remove or reject Cookies.
Please note that blocking or removing certain Cookies may affect the functionality of our Site or prevent certain features from working correctly.
Where required by applicable law, we will obtain consent before using non-essential Cookies or similar technologies.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information where reasonably necessary to operate our business, provide our Services or comply with legal obligations.
This may include disclosure:
- to Shopify and other providers that operate or support our Site;
- to payment processors;
- to manufacturing and fulfilment partners where necessary to produce your order;
- to shipping and courier providers;
- to customer service and communications providers;
- to analytics providers;
- to marketing and advertising partners where permitted by law;
- where you request or consent to the disclosure;
- in connection with a proposed or completed sale, merger, restructuring or transfer of our business or assets;
- where required by applicable law, court order or lawful government request; or
- where reasonably necessary to protect our rights, customers, Services or others.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you except where permitted by law.
INTERNATIONAL PROCESSING AND TRANSFERS
Light By Larry operates an international ecommerce business and works with service providers, manufacturing partners and fulfilment partners in multiple countries.
As a result, personal information may be transferred to, processed or stored in countries other than the country in which you live, including countries where our ecommerce, payment, manufacturing, fulfilment, shipping, analytics, communications or technology providers operate.
Where required by applicable law, we take reasonable steps or rely on appropriate safeguards for international transfers of personal information.
For transfers subject to European or United Kingdom data protection laws, appropriate transfer mechanisms may include recognised standard contractual clauses or other legally approved safeguards where required.
THIRD-PARTY WEBSITES AND LINKS
Our Site may contain links to websites or online platforms operated by third parties.
If you follow a link to a website that is not controlled by us, we recommend reviewing that third party’s privacy and security policies.
We are not responsible for the privacy, security, accuracy or operation of independent third-party websites.
The inclusion of a third-party link on our Site does not necessarily constitute an endorsement of that third party or its content.
CHILDREN’S PRIVACY
Our Services are not directed toward children, and we do not knowingly collect personal information from children except where permitted by applicable law.
If you are a parent or guardian and believe a child has provided personal information to us without appropriate authorisation, please contact us so that we can take appropriate action.
We do not knowingly sell or share personal information of individuals under 16 years of age as those terms may be defined under applicable privacy laws.
SECURITY OF YOUR INFORMATION
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Please avoid sending highly sensitive or confidential information through insecure communication channels.
RETENTION OF PERSONAL INFORMATION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected.
The length of time information is retained may depend on factors including whether we need it to:
- provide our Services;
- fulfil or maintain records of orders;
- retain records of product designs, photographs, approvals or requested corrections;
- administer our guarantees and warranties;
- maintain your account;
- provide customer support;
- comply with tax, accounting or other legal obligations;
- resolve disputes; or
- enforce our agreements and policies.
When personal information is no longer reasonably required, we may delete or anonymise it in accordance with applicable law.
YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights relating to your personal information.
These may include:
Right to Access or Know: You may have the right to request access to personal information we hold about you and information about how it is used or disclosed.
Right to Correction: You may have the right to request correction of inaccurate personal information.
Right to Deletion: In some jurisdictions and circumstances, you may have the right to request deletion of personal information.
Right to Portability: You may have the right to receive certain personal information in a portable format or request that it be transferred to another organisation.
Restriction or Objection: Depending on applicable law, you may have the right to object to or request restriction of certain processing activities.
Withdrawal of Consent: Where processing is based on your consent, you may have the right to withdraw that consent.
Marketing Preferences: You may unsubscribe from promotional emails at any time using the unsubscribe link contained in those communications. Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related communications concerning your orders, product approvals, shipping, warranty matters or account.
These rights are not absolute and may be subject to exceptions under applicable law.
We may need to verify your identity before responding to certain requests.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
NEW ZEALAND PRIVACY RIGHTS
Where the New Zealand Privacy Act 2020 applies, you may request access to personal information we hold about you and request correction of that information.
You may make a privacy request by contacting us at support@lightbylarry.com.
We will respond to valid requests in accordance with applicable law.
COMPLAINTS
If you have a concern or complaint about how we collect, use, disclose or protect your personal information, please contact us at support@lightbylarry.com so that we can investigate and respond.
Depending on where you live, you may also have the right to lodge a complaint with the relevant privacy or data protection authority.
For individuals in New Zealand, this may include the Office of the Privacy Commissioner.
CONTACT US
If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Light By Larry
Email: support@lightbylarry.com
Website: lightbylarry.com