Our Story

Welcome to Light By Larry,

At Light By Larry, we're more than just a brand — we're a beacon of creativity, passion, and innovation.

Born from Larry’s love for design and craftsmanship, combined with a passion for seeking out electric atmospheres.

Our story began after Larry took a trip to Tokyo. Wandering through the neon-lit streets, he was struck by the vibrant energy and sense of life that the lights brought to the city. Illuminating everything from quiet alleys to bustling storefronts, this left him feeling inspired and alive. Larry realised that light had the power to transform a space, and he wanted to bring that same magic into other’s homes and businesses.

Back home in New Zealand, fueled by this newfound inspiration, Larry set out to create a brand that would help others experience that same joy and energy he felt in Tokyo. Thus, Light By Larry was born.

His vision of bringing vibrant, customisable light to life took shape. Now, delivering fun neon signs, stunning decorative lights, bold light boxes, or striking channel letters to transform any environment or help your business stand out.

Larry, the founder and mastermind behind the brand, believes that lighting isn't just about illumination — it’s about setting the mood, creating an atmosphere, and making a statement. Whether you’re looking to add a personal touch to your home or elevate your business’s ambience, Light By Larry offers premium, handcrafted neon signs and lights that inspire, attract, and spark conversation.

Each piece is designed with care, quality, and individuality at its core, ensuring that every light we produce isn't just a product, but an experience. From cozy living rooms to vibrant storefronts, we’re here to help you shine a little brighter and make every space truly yours.

So you can feel as happy as Larry.

Thank you for choosing Light By Larry, where every light tells a story — your story.